Strategy. Creativity. Leadership.

Programs & Platforms

ABOUT

What I Can Do

I’m Heather Lash, a marketing leader with 10+ years of experience driving brand growth through strategic campaigns, creative content, and data-driven insights.

My career spans agency, corporate, and entrepreneurial environments where I’ve consistently delivered measurable impact—boosting visibility, engagement, and revenue for diverse industries.

I specialize in building and executing full-scale marketing strategies that integrate branding, digital marketing, social media, design, and photography. From tripling waitlist bookings and scaling social followings by 240% to optimizing five-figure ad budgets for efficiency and ROI, I bring a balance of creative vision and analytical precision.

My approach is simple but effective: lead with strategy, execute with creativity, and deliver results that elevate brands and inspire audiences.

Digital Marketing Knowledge

Web Design

Managed and optimized 5 WordPress sites and 3 Wix sites, delivering visually striking, user-friendly websites that balance design with performance to drive engagement and conversions.

SEO

Implemented advanced SEO strategies—including keyword research, on-page optimization, and analytics—that consistently improved rankings and expanded online visibility.

Social Media

Oversaw up to 7 Facebook pages, 8 Instagram accounts, 2 Pinterest boards, and 1 TikTok simultaneously. Designed and executed growth strategies that scaled audiences, strengthened engagement, and built brand loyalty across diverse platforms.

PPC

Designed and managed high-performing PPC campaigns with targeted creative and continual optimization—achieving standout metrics such as an 11% CTR.

Photography

Over 10 years of professional photography experience with 6 magazine publications. Skilled at producing brand-aligned imagery that amplifies storytelling and elevates both digital and print campaigns.

Creative Design

Developed cohesive digital and print designs that strengthen brand presence—including social campaigns, email templates, branded collateral, and custom mockups. Known for blending creativity with brand consistency to produce designs that connect and convert.

Creativity opens doors to ideas that drive brand growth and engagement.

10+

Years of Visual

Storytelling

11%

CTR on Recent

PPC Campaign

50+

Marketing Campaigns

Excuted

FEATURED WORK

BRAND PHOTOGRAPHY